Moonbug Entertainment Joins Youth Digital Wellbeing Initiative

Moonbug Entertainment, a part of Candle Media, has joined YouTube and over a dozen leaders in the children’s content creation and distribution industry for the Youth Digital Wellbeing Initiative. This global initiative brings companies together to advance responsible product design and content creation industry standards. 

"Millions of families learn and bond through CoComelon, Blippi and our other beloved shows. That's why we dedicate substantial care and resources to ensure every episode is as enriching as it is entertaining. We're thrilled to join the Youth Digital Wellbeing Initiative to help positively shape how young kids experience online content around the world,” said Jon Benoy, Managing Director of Platforms and Music, Moonbug Entertainment.

“YouTube is pleased to join over a dozen regional content creators and distributors representing ten countries to participate in the Youth Digital Wellbeing Initiative, supporting a unified vision for the development of high-quality, age-appropriate content for young people,” said YouTube CEO Neal Mohan.

Read more about the initiative on the YouTube blog.