Moonbug Entertainment launches Moonbug channel on Allente across Nordic countries

Moonbug Channel to become available for the first time in Sweden, Norway, Denmark and Finland

LONDON, 27 FEBRUARY 2024 - Moonbug Entertainment, a subsidiary of Candle Media, today announced an agreement with Allente to launch the Moonbug Channel in Sweden, Norway, Denmark and Finland. The channel, which will include content from across the Moonbug portfolio of much-loved IPs, is scheduled to launch mid-March. 

With this expansion into Western Europe, the Moonbug Channel is now available in 83 different countries across EMEA and APAC. 

The 24/7 Moonbug Channel has been carefully designed to put families at the forefront, supporting parents and carers throughout their daily routines such as mealtime, bath time, bedtime and more. All Moonbug IPs will be featured, including CoComelon, Blippi, Little Angel, Gecko’s Garage, Morphle, Oddbods and many others. As part of this deal, the Channel will be supported with VOD offerings, which will also launch mid-March.

“Our partnership with Allente signifies the introduction of the Moonbug Channel to Western Europe, bringing the total number of countries where families can enjoy our channel to 83. This is a significant milestone for Moonbug as we expand our offering across EMEA and offer our content to families and fans in convenient and accessible ways,” said Dilek Doyran, Head of Channel Partnerships EMEA, Moonbug Entertainment. “We are looking forward to bringing the joy of our stories and characters to more kids and supporting parents and carers in their day-to-day parenting journey with shows that inspire little ones to laugh, learn and grow.”

“We are thrilled to announce our partnership with Moonbug, an acclaimed global entertainment powerhouse dedicated to bringing joy and education to children worldwide”, said Michael Bärlin, Chief Content Officer at Allente. “I am excited about the prospect of introducing Moonbug's iconic brands, such as CoComelon and Blippi, to our audience. Moonbug's commitment to making high-quality, enriching content accessible to every child aligns seamlessly with our mission. This collaboration marks a significant step in providing our viewers with unparalleled content that not only entertains but also nurtures the growth and learning of the next generation."

For more information on Moonbug, visit www.moonbug.com.

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About Moonbug Entertainment

Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow.  The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to entertaining and enriching content, making its shows available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. The company is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, consumer products and live events. Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.

About Allente

Allente is a Nordic pay-tv operator that offers high-quality TV solutions via streaming, satellite and broadband to one million customers in Sweden, Norway, Denmark and Finland. The company was founded in May 2020 following a merger of Canal Digital and Viasat Consumer, and has headquarters in Stockholm and Oslo. CEO is Jonas Gustafsson. Allente is owned 50/50 by Telenor Group and Viaplay Group.

Moonbug media contacts:

Monika Fried: monika.fried@moonbug.com 

Allente media contacts:

Maja Wikman Ulrich: maja.wikman.ulrich@allente.tv