Moonbug Launches its First “Blippi & Friends” Channel in Asia Through its Partnership with Astro

The channel, targeted at kids 4-8 years old includes the entire Blippi universe of shows and further strengthens Moonbug’s partnership with the streaming platform

LONDON, UK – 24 September 2024 – Moonbug Entertainment, a part of Candle Media, today announced its deal with Astro in Malaysia to bring Blippi & Friends to a wider audience, further expanding the reach of some of its most beloved kids entertainment shows. This marks the first Blippi & Friends channel in Asia, and on demand content will be available across Astro's TV and OTT platforms including NJOI and Sooka. The Blippi & Friends channel named after Moonbug’s top-rated live-action preschool brand, caters to children aged 4-8 years of age and includes a daily segment targeted to younger preschoolers. Shows included are Blippi and the entire universe of Blippi, including Meekah, Blippi specials, Blippi Wonders, Oddbods, Supa Strikas, Insectibles, T-Rex, Arpo, Mia's Magic Playground, Antiks and others.The collaboration between Astro and Moonbug is particularly important as it not only strengthens the existing relationship with a key strategic partner in the region but also builds on Moonbug's existing success. Moonbug is the #1 international kids channel on the Astro Kids pack.The new channel is designed to integrate seamlessly into the daily routine of family life, offering enriching, engaging, and entertaining content throughout the day. Blippi will also share bespoke messages to promote positive behaviour such as physical activity, healthy eating and a passion for learning.Nicolas Eglau, Managing Director EMEA, APAC & Global Distribution at Moonbug Entertainment commented "We are excited to strengthen our partnership with Astro through this new deal. Astro is a strategic partner, helping us bring beloved Moonbug characters to families across the world. It's also really exciting that this is the first Blippi & Friends channel in Asia, highlighting that we are continually expanding our reach and making our content more accessible for all. “Agnes Rozario, Director, Content, Astro said, “We're thrilled to announce the addition of Blippi & Friends to our lineup. This new channel reinforces us as the Home Of Kids entertainment, offering our customers a wider variety of shows and content that will delight and entertain young viewers. We believe this partnership delivers the value our customers seek, positioning us as the ultimate destination for family entertainment.All Astro customers will be able to enjoy a free preview of Blippi & Friends (Channel 619) from 1st November 2024 to 31 January 2025. After the free preview period, Blippi & Friends will be available in Astro’s Kids pack.  Blippi & Friends will also be available on NJOI and Sooka via selected plans. Blippi & Friends is now available in the following countries: Bahrain, Egypt, Iraq, Jordan, Kuwait, Morocco, Oman, Saudi Arabia, Tunisia, and United Arab Emirates.ENDS 

About Astro:

Astro Malaysia Holdings Berhad (Astro) is Malaysia’s leading content and entertainment company, serving 5.3 million homes or 66% of Malaysian TV households, 8,400 enterprises, 17.0 million weekly listeners across Astro Radio (FM and online), and 15.6 million visitors to our digital brands every month. We serve Malaysians with 3 distinct services – Astro Pay-TV, NJOI Prepaid and sooka, our own OTT for the millennials; and Astro Fibre, our own broadband service, offers greater value with its content-broadband bundles. Close to a million homes are already streaming the best of home entertainment via our Hybrid 4K UHD Ultra Box and HD Ulti Box, which can be self-installed and run on both satellite and broadband. Today, our customers enjoy streaming our local signatures, Astro Originals, live sports and the best global shows from Netflix, Disney+ Hotstar, HBO GO, iQIYI, TVBAnywhere+, beIN SPORTS CONNECT, BBC iPlayer, Viu, ZEE5, WeTV, Qalbox by MuslimPro, and our own TV companion app Astro GO. Astro Radio, home to the country’s highest-rated radio brands across all key languages, and our digital brands including AWANI, SYOK, Gempak, Xuan and Astro Ulagam, connect Malaysians to content and stories that matter.

About Moonbug Entertainment:

Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to entertaining and enriching content, making its shows available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. The company is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, consumer products and live events.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.

For more information on Moonbug, please visit www.moonbug.com.
 


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