Moonbug Taps Amrita Sindhu as Head of Distribution & Partnerships for APAC

Sindhu to Bolster Moonbug’s Business Growth in Asia-Pacific Region

LOS ANGELES, Calif. - November 6, 2025 - Moonbug Entertainment, a part of Candle Media, today announced that it has hired Amrita Sindhu as Head of Distribution and Partnerships in APAC. Sindhu’s hire comes as the global entertainment company continues its expansion in the region through both originals and distribution of blockbuster shows such as CoComelon, Blippi and Little Angel. In her new role, she will focus on new business initiatives in APAC including partnerships in the educational sector. Sindhu will report to Nicolas Eglau, Moonbug’s Managing Director of EMEA, APAC & Global Distribution.

Bringing over 20 years of experience spanning NBCUniversal, CNBC International, FremantleMedia, and Discovery Communications, Sindhu has led large scale regional operations across Asia-Pacific, managing large-scale P&Ls and delivering sustained revenue growth. Throughout her career, she has forged long-term strategic partnerships with leading broadcasters, telcos and digital platforms across key APAC markets.

“As Moonbug continues to expand across APAC, we are confident in our growth strategy and our ability to further build our business in the region,” said Eglau. “Sindhu’s expertise and proven track record make her an ideal leader to drive our continued strategic expansion, and we are thrilled to have her on board.”

“I’m honoured to join Moonbug at such an exciting stage of its global journey,” said Sindhu. “Our priority across APAC will be to accelerate growth through strategic partnerships and world-class content that truly connects with local audiences. I look forward to collaborating with Nicolas and the wider team to strengthen Moonbug’s position as a trusted leader in children’s entertainment.”

The news comes after several months of ramping up Moonbug’s growth in APAC. Earlier this year, Moonbug launched Blippi Singapore, an adaptation of the popular series exploring Singaporean landmarks and culture, in partnership with Mediacorp. Moonbug also recently launched its first channel in Australia in partnership with Fetch TV, and announced a new partnership with Sanrio. Last year, Moonbug launched the Moonbug Channel in Hong Kong and Indonesia and also introduced its first “Blippi & Friends” channel in Asia through its partnership with Astro in Malaysia. 

About Moonbug Entertainment:

Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon, Blippi and Little Angel. Moonbug believes every child should have access to entertaining and enriching content, making its shows available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. The company is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, consumer products and live events. 

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.

For more information, visit www.moonbug.com. 

Media Contact: 

press@moonbug.com