Kids call it playtime. Parents call it quality screen time.
Created in collaboration with early-learning specialists, Blippi’s Curiosity Club makes learning feel like an adventure with Blippi and Meekah.
LOS ANGELES — November 17, 2025 — Moonbug Entertainment today launched Blippi’s Curiosity Club, a new interactive app that invites kids everywhere to play, explore, and learn alongside their favorite curiosity ambassadors - Blippi and Meekah! Designed for ages 3 to 6, the app turns everyday “why?” moments into fun, hands-on discoveries that make learning feel like play.
Available worldwide on the Apple App Store today and coming to the Google Play Store later this week, Blippi’s Curiosity Club combines playful games, daily science experiments, short videos, and in-app “Blippi Calls” in one safe experience families can trust.
“Our goal was simple: make screen time something both parents and kids feel great about,” said Ed Barton, VP of Games & Interactive at Moonbug Entertainment. “Every tap in Blippi’s Curiosity Club sparks a moment of joy or discovery, whether kids are tracing letters, blasting off to Mars, or learning why an apple floats. It’s curiosity-driven play.”
Designed by experts, made for fun
Before development began, Moonbug’s learning and educational-tech experts built a preschool curriculum map covering Thinking Skills, Literacy, Math, Science, Motor Skills, and Social-Emotional Learning (SEL).
Michelle Lazarow and J Milligan, who have spent years developing early-learning digital experiences, guided the design process to align with core preschool skills such as literacy, problem-solving, and creativity – always through the lens of Blippi’s signature “let’s find out!” spirit.
“We wanted to make sure it wasn’t just fun, it was good fun,” said Lazarow. “That’s why the letter-tracing uses a method supported in many schools, planets in the space game are to scale and named, and the daily ‘Sink or Float’ experiment is fact-checked. Kids are building knowledge just by playing.”
Early friends-and-family testing confirmed what the team hoped: kids found the app fun and engaging.”
Curiosity in every corner
Each experience in Blippi’s Curiosity Club celebrates curiosity through open-ended discovery:
Space Runner & Sorting – zoom through a to-scale solar system, learning planet names and order.
Dino Excavator – piece together fossils to uncover observation and problem-solving skills.
Daily Sink or Float – test everyday objects to explore prediction and cause-and-effect.
Construction Sandbox, Coloring, and Sticker Time – create, build, and knock it down again… because learning should feel like play.
Blippi Calls – short, in-character “voicemails” where Blippi shares lessons on patience, friendship, kindness, and confidence in new places.
Every game is crafted for pre-readers, with simple navigation, cheerful voice guidance, and offline play for travel or quiet time.
Watch Blippi play the app
To celebrate launch day, Moonbug is also debuting a new YouTube episode featuring Blippi, Meekah, and their friend Roland playing the app together – a see-it-then-try-it moment for families everywhere. Watch it here on YouTube.
Availability
Blippi’s Curiosity Club is available today, November 17, 2025, worldwide on the Apple App Store, and will arrive on the Google Play Store later this week.
The app supports offline play; a subscription unlocks full access to all games, videos, and even more Blippi Calls.
About Blippi
Blippi is the fun, energetic character known for his signature blue and orange outfit and his entertaining and educational videos. One of the most popular live-action preschool brands in the world, Blippi turns the world into a playground for preschoolers everywhere. The brand empowers early childhood learning through curiosity, fun and real-world adventure. Over the last decade, the Blippi brand has evolved from a singular YouTube creator to a worldwide sensation with more than 100 million fans around the world and over two billion average monthly YouTube views. The franchise has grown rapidly since it was acquired by Moonbug Entertainment in 2020, expanding into a global franchise through live-action events, games, consumer products, music, and more. Blippi is available in more than 20 languages, including ASL, and is distributed on over 65 distribution platforms
About Moonbug
Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world, including CoComelon, Blippi and Little Angel. Moonbug believes every child should have access to entertaining and enriching content, making its shows available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. The company is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, games and interactive, consumer products and live events.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
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