Moonbug Brings CoComelon to Highlights Magazine, the Mall of America and Other Exciting Partners in 2024

New Strategic Collaborations in Publishing, Entertainment Experiences, Gaming and Apparel Expand the Mega Popular Family Brand to Millions of Fans Around the World

LAS VEGAS – May 21, 2024 — Moonbug Entertainment, part of Candle Media, today unveiled new collaborations for its blockbuster CoComelon brand, deepening and expanding the show’s special connection to fans around the world.  

The company announced its first co-branded magazine partnership in North America with the iconic children’s publication Highlights Magazine, a brand well-recognized among generations of parents across its 78-year history. Highlights and CoComelon will team up to launch Highlights CoComelon, a new monthly magazine available by subscription for kids ages 1-4. The first issue will be its September issue, out August 2024.

Highlights CoComelon expands the children’s show beyond the screen, onto the page, and right to families’ mailboxes. The partnership brings the show’s colorful world, adorable characters, catchy songs and spirit of learning and exploration into a kid-friendly format. It’s nearly indestructible and perfect for little hands. Magazine features include: puzzles, counting, poems, games, parent prompts, tips, tricks, resources, and ways to join the Highlights CoComelon community.

CoComelon is also proving to be a successful brand across Softlines and FMCG products. The team has teamed up with Copper Pearl, a national soft goods leader in baby and kids products, to release a series of collaborative prints in their best-selling items. Included in the collection will be Copper Pearl’s drool-absorbent baby bibs, super-stretchy swaddles, and an  ever growing line of kids pajamas. Other recent launches include Simple Modern CoComelon branded water bottles, a fun Uniqlo t-shirt collection and Piccolo nutritious baby snacks. These exciting new partners join a roster of leading CoComelon licensees including Rascals and TOMY. 

“The CoComelon brand puts families at the forefront, supporting parents and caregivers throughout their daily routines such as mealtime, bath time, bedtime and more. With these new partnerships we aim to help promote enriched family moments with relevant products and experiences, that not only entertain little ones, but also alleviate parenting challenges and create lifetime memories,” said Joan Grasso, Head of Consumer Products, The Americas, at Moonbug Entertainment. 

North American fans of the brand have a special treat in store this Winter. CoComelon Playdate, a family entertainment experience, will open at the Mall of America, North America's largest shopping and entertainment destination in Bloomington, Minn. Created with production company Black Sky Creative, CoComelon Playdate will be the first family entertainment center dedicated to bringing the magic of CoComelon to life in an immersive and interactive environment in North America. 

Designed to captivate young hearts and minds, CoComelon Playdate will blend the charm of a children's museum with the excitement of a kids' play zone. Bringing to life the iconic locations, beloved characters, and infectious music of CoComelon, children and parents alike will experience  an adventure through JJ's Treehouse, the Melon Patch Academy, the Fire Station, Kwame's Bakery, Old MacDonald’s Farm, the iconic yellow school bus, and much more, all within a safe and engaging indoor environment.

And for young app lovers, a new CoComelon learning app will be made available later this summer. Stay tuned for more information on this front! 

For more information on Moonbug Entertainment, please visit www.moonbug.com. To access images, please click here. 

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About Moonbug Entertainment 

Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to entertaining and enriching content, making its shows available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. The company is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, consumer products and live events.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.