Full-service offering gives brands a trusted, data-driven way to connect with families through premium content, insights, and experiences
LOS ANGELES (June 13, 2025) – Candle Media’s Moonbug Entertainment, the award-winning global entertainment company behind CoComelon and Blippi, today announced the launch of Moonbug Partner Solutions, a new brand partnerships division that helps brands connect with families in safe, smart, and meaningful ways.
Moonbug Partner Solutions is a full-service platform designed to help brands show up for families across every screen and stage of life — with offerings spanning:
Ads – Products across YouTube and connected TV (CTV)
Precision – Data-driven audience targeting on YouTube
Insights – Research to inform strategy and measure success
Channel Management – Establish, optimize and grow YouTube presence
Brand Studio – Creative storytelling and branded content, often integrated with trusted Moonbug IP
Production Services – Original and branded content at scale
Social – Activations on Moonbug’s family-facing social channels
Gaming – Immersive digital experiences for kids and families
Audio – Podcasts and music content for the whole family
Built on Moonbug’s blockbuster IP and trusted relationship with millions of families, this new offering combines creative strategy, production, media placement, and distribution under one roof — giving partners a streamlined way to engage parents and kids through brand-safe, story-led, and measurable campaigns.
Moonbug didn’t just create hit kids’ shows — it built a trusted way for brands to reach today’s families. From retail and CPG to travel and tech, partners are already working with Moonbug to make content that fits naturally into family life. With Moonbug Partner Solutions, the company is formalizing and expanding that work — helping more brands connect in ways that feel less like ads — and more like real connection.
Real-world results from Moonbug are already proving the impact:
USPS: Moonbug’s collaboration with USPS successfully reintroduced the beloved Mr. ZIP to a new generation through the "Mail with Mr. ZIP" YouTube series. This collaboration, which includes Moonbug production services and channel management, has already garnered over 19 million views since its February launch.
SharkNinja: Moonbug partnered with SharkNinja to produce a YouTube #Shorts series featuring the Ninja Swirl™ by CREAMi®, guiding families in making healthy ice cream. The videos highlight how parents can create fun, healthy desserts with their kids — like veggie-packed ice cream for picky eaters.
“Parents make urgent decisions every day — about what to feed their kids, where to travel, how to save — and yet most brands still don’t speak directly to them. With $2 trillion in spending power — 59% more than non-parents — families are a force, but they’re severely underserved. Moonbug Partner Solutions is our way of helping brands show up for families by creating content they trust, enabling early, lasting brand relationships,” said Kirsten McAuliffe, Head of Sales, Moonbug Entertainment.
“When families thrive, communities thrive. Moonbug Partner Solutions gives marketers a way to support families navigating life together with safe, smart, and compelling campaigns — engaging parents and kids with purpose, not just products,” said Candle Media Co-CEO Kevin Mayer.
McAuliffe will lead Moonbug Partner Solutions, in addition to two senior hires, announced today:
Maggie VanBuskirk, Senior Director of Partner Strategy & Creative Solutions (New York), brings 20 years of brand storytelling experience from Refinery29, POPSUGAR, and The Dodo
Will Newis, Senior Director of Production Brand Partnerships (London), a production veteran with deep experience leading global animation and VFX teams.
About Moonbug Entertainment
Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to entertaining and enriching content, making its shows available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. The company is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, consumer products and live events.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
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